Fender Custom Shop

The Fender Custom Shop, often called the "Dream Factory," is the elite division of Fender, established in 1987 in Corona, California, to produce the highest-quality, most meticulously crafted electric guitars and basses. The Custom Shop specialises in flawless recreations of vintage instruments ('59 Stratocaster Relic, '51 Nocaster), unique artist models (Jeff Beck Stratocaster), and innovative designs (Postmodern Series). The most prestigious tier is the Masterbuilt Series, where a single Master Builder (such as Dale Wilson or Levi Perry) constructs the instrument from start to finish, personally selecting woods and overseeing every detail. Custom Shop instruments are renowned for their accurate neck shapes, hand-wound pickups, and realistic Relic finishes (Journeyman, Heavy Relic). Owning a Fender Custom Shop Stratocaster or Telecaster, particularly a Masterbuilt model, represents the ultimate in bespoke craftsmanship, collector value, and world-class playability.