About Us

The UK's number one premium guitar destination.

THE PEACH STORY

The story of Peach Guitars begins back in 1991 from a small unit in a Braintree Craft Centre, specialising in both guitars and metal detectors, Peach offered a truly unique retail experience!

It was during this period that owner Derek Peachey decided to recruit a young blues guitarist named John Priest. John worked tirelessly for Peach and slowly the focus shifted from metal detectors and Peach became a specialist guitar store. After a short time working on the road for a distributor, John returned to Peach, and when Derek decided to retire John and his father Alan, stepped up to run Peach Guitars as partners.

With an ever growing reputation, Peach Guitars became a serious name in the world of boutique guitars. The shop offered the biggest and best brands in the business and with a focus on excellent customer service and offering expert knowledge; it wasn’t long before Peach outgrew our modest craft centre home.

In 2014 Peach opened a second store in Colchester, but while the business continued to strive under John and Al’s leadership, the logistics of having 2 separate locations was never ideal. In 2017 Peach Guitars closed both Braintree and Colchester stores and moved everything into our current home on the Severalls Industrial Estate, Colchester, just off the A12.

The new Peach Guitars superstore is the UK’s premier guitar destination. Walk through the front doors and you are greeted by an array of the world’s finest guitars. Split over 2 floors, you’ll find over 1400 guitars on display with many housed in the incredible Peach Saloon. This unique showroom delivers an authentic western vibe and benefits from a stage and bar, perfect for the events we host.

With dedicated rooms for Taylor, Martin, Fender Custom Shop, Gibson Custom and Suhr, we have some the most varied and extensive collections in Europe.

Here at Peach Guitars we aim to deliver the very best customer satisfaction. From meticulously inspecting each piece of equipment, professionally setting up each guitar, tracking every package, and delivering the best after-sales customer service, our team will do our best to make you feel welcome and offer genuine, professional advice.

MEET THE TEAM

JOHN
JOHN

John is the managing director of Peach Guitars and has been with the business since 1998 so the things that he doesn't know about the products we sell, aren't worth knowing. 

He also goes on regular trips to the USA, when attending the NAMM show, or seeing his friends at Suhr, PRS, Gibson Custom and Taylor guitars to name but a few, he'll often hand pick beautiful figured woods for our own special run guitars.

JEFF
JEFF

Jeff is our resident bass player, bass expert, and a walking encyclopedia of pretty much everything we sell, he's also a dab hand with a screwdriver and helps out in the tech room.

Interesting fact about Jeff, that's not actually his real name and none of us know why he goes by it.

ROB
ROB

Rob has been full time with Peach since 2014 and is now our Sales Manager. He will always find you the best deal and he has a great knowledge of our product range. His dancing is a work of art.

Favourite gear: Strats, Martins and Lowdens

Guitar heroes: Darren Bent

SCOTT
SCOTT

Scott has been with Peach since 2015 and is an important part of our sales team. Scott has been working in guitar retail for a long time and his customer service qualities are second to none. He always makes sure everybody gets the attention they deserve.

Favourite gear: Lowdens, old Fender amps, 60’s Strats with gold hardware and almost no finish left

Guitar heroes: Thomas Leeb, Dylan Ryche

ADAM
ADAM

Adam is our specialist photographer; he takes all of our studio listing shots as well as everything you see across our social media. Adam has been with Peach since 2016 and it’s pretty safe to say he is the best in the business.

Favourite gear: Les Paul Junior, Taylor K24ce

Guitar heroes: Paul Simon, Mark Knopfler, Nuno Bettencourt

RYAN
RYAN

Ryan joined Peach in 2017 and now heads up our Marketing and Media department. He writes most of our web content and listings and is always looking for new ways to push the Peach Guitars brand.

Favourite gear: Fender offsets, ‘70s/'80s Gibson basses, vintage valve amps and fuzzes.

Guitar heroes: David Gilmour, Jeff Buckley, Jim Root, Pino Palladino

JOEL
JOEL

Joel is our resident slide guitar expert, a 5-time nominee for British Blues Guitarist of the year, Joel has worked for Peach on and off since 2015. He now heads up the Video and Media department, filming, editing and pushing our YouTube channel forward.

Favourite gear: ‘50s Strats, Nocasters, Les Paul Junior

Guitar heroes: Eric Clapton, Mark Knopfler

JACK
JACK

Jack is the face of the Peach Guitars YouTube channel. Jack has interviewed Steve Vai, Greg Koch, Joey Landreth, Ron Thal and Steve Morse for Peach and is a versatile and highly skilled player himself. He demoes all our high end guitars for our listing videos and presents all of our feature content. Jack is a busy, gigging player and you can catch him playing with Lionel – A Tribute to Lionel Richie.

Favourite gear: Dale Wilson Telecasters, PRS Special, Line 6 Helix

Guitar heroes: Steve Lukather, Jeff Beck, John Mayer

TOM
TOM

Tom is the Peach Guitars technician; he is responsible for all of our repair work, maintenance and set ups on dispatch. Tom came to Peach in 2017 from Vanquish Guitars where he worked crafting high end boutique guitars. He loves a heavy riff and is probably the biggest Prince fan in the world.

Favourite gear: Wah pedals, octave downs, GA Plus, Single cut guitars, Friedman JJ Jr.

Guitar heroes: Prince, Jerry Cantrell, Richie Sambora

TOBY
TOBY

T-Bone has been Warehouse Manager here at Peach since 2018 and he is the glue that holds this place together. He ensures that each and every package is dispatched with care and you might even see him sneak into an unboxing video. Toby’s band Blue Means Eyes are awesome, check out their album on Spotify.

Favourite gear: Fender CS Tele

Guitar heroes: Simon Neil

LUKE
LUKE

Luke is our guy behind the camera. He joined Peach in December 2018 as a videographer and is an important part of our media team. Luke plays bass for Norwich band, Odder Seas.

Favourite gear: Music Man BFR Old Smoothie, ’56 Les Paul Custom, Dale Wilson Telecasters

Guitar heroes: Bruce Springsteen, John Frusciante, James Hetfield

JAMIE
JAMIE

Jamie has been part of the Peach Guitars sales team since March 2019, he is one of the first points of contact in store, via email and on the phone. Super friendly and knowledgeable, he’ll make sure you find the right guitar.

Favourite gear: Martin D-45, Taylor 614ce Builders Edition, George Harrison Gretsch Duo Jet

Guitar heroes: George Harrison, Buddy Holly, Everly Brothers, Chet Atkins

DENE
DENE

Dene has been part of the Peach Guitars sales team since March 2019, he is one of the first points of contact in store, via email and on the phone. Dene spec’d out some monster Mayones guitars earlier in the year, keep your eyes peeled for them!

Favourite gear: King Tone Silicon Fuzz, Mayones Regius, Two-Rock Studio Pro, any ’62 Strat!

Guitar heroes: Philip Sayce, Mark Morton

Martin
Martin

Martin was a great friend and member of the team here at Peach Guitars. With his incredible rockabilly guitar playing and his massive heart, we were all devastated when he passed away in 2019.

He will always be a part of the Peach family and we will always remember him.

 
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