Fender are a US based manufacturer widely known for their production of iconic electric guitars, as well as their bass guitars and amplifiers. Such iconic guitars include the Fender Stratocaster and the Fender Telecaster which both gained great popularity since their launches and are affectionately known as the strat and tele respectively. Although Fender was not the first to produce electric guitars, no other company has been nearly as commercially successful as Fender with their versatile solid-body electric guitars.
Fender Custom Shop
Masterbuilt Guitars
These are the very best of the best. Built by Fender's top Masterbuilders, each guitar is completely unique and made with incredible care. We have a close relationship with Dale Wilson, and because of that, we've had some truly special guitars come through. You'll also find builds from Levi Perry, Jason Smith, Austin MacNutt, Paul Waller, and many more! If you're looking for something rare and deeply personal, this is where to start.
50s Stratocaster
This is the guitar that helped define the sound of the 50s. Fender's Custom Shop brings the spirit of that era back to life with models that feel and sound just like the originals. Artists like Buddy Holly and Eric Clapton made this guitar legendary, and today it still holds up as one of the most versatile and loved guitars ever made.
50s Telecaster
For a lot of players, this is where it all began. The original 50s Tele is simple, solid, and still unmatched in tone and feel. Leo Fender got it right from the start, and the Custom Shop captures that same magic with vintage specs and stunning finishes. It’s a straight-shooting, no-nonsense guitar that works in just about any setting.
60s Stratocaster
The 60s brought some key changes to the Strat, and they made a big difference. Rounder necks, rosewood boards, and a slightly warmer tone gave players like Hendrix and Gilmour a whole new voice. These Custom Shop models capture that era beautifully and are perfect for anyone who wants classic style with a bit more depth and colour.
60s Telecaster
This version of the Tele took what worked in the 50s and gave it a new edge. With rosewood fingerboards and bold custom colours, it had a slightly smoother tone and a fresh look. The Custom Shop does a fantastic job recreating this vibe, and it’s a great choice if you want something vintage but with a bit more flair.
And So Much more!
Fender’s story isn’t just about Strats and Teles. The Custom Shop brings to life legendary offset models like Jazzmasters and Jaguars, along with special artist editions and unique collaborations. These guitars honour Fender’s rich history while offering something a little different, they're perfect for players who want classic style with a creative twist.
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