Friedman Amplification

Friedman Amplification, founded by legendary amp modder Dave Friedman, is the definitive modern American boutique brand for players seeking high-gain, British-voiced valve tone with superior clarity. Friedman built his reputation modifying Marshalls for artists like Eddie Van Halen and Jerry Cantrell. The flagship amplifier, the BE-100 (Brown Eye), delivers the ultimate modified JCM800-style tone, aggressive, harmonically rich, and incredibly tight. The line also features the versatile, channel-switching Dirty Shirley (a more vintage-voiced classic rock amp) and the accessible Runt series. For pedals, the BE-OD (Brown Eye Overdrive) captures the tone of the flagship amp in a compact pedal, making it a best-seller. Every Friedman BE-100 or Small Box head is hand-wired in the USA, offering rock and metal guitarists a professional, articulate, and dynamic high-gain valve platform that provides touch sensitivity even under massive saturation.