About Us

Peach Guitars is now situated at 2 physical locations, as well as online!

Our main shop is situated a one minute drive off the A12 in Colchester in the north edge of town in the Severalls industrial estate. This shop is currently a work in process and when the building work is complete we'll have all our gear under this one roof! In the mean time we are open for business, and what used to be the gear from Braintree is available to try and buy already. With easy free parking outside and no hustle and bustle, multi storey’s or long walks back to the car. Our Severalls store is stocked with our highest end equipment, so it's the place to visit if you're looking for something unusual or custom.

Our larger Colchester superstore is now open, with an incredible range of guitars, boasting the largest Fender and Gibson walls in Essex. The colchester store is setup to cater to a wider range of price points, so regardless of your budget, come and visit us on the Cowdray centre, around a ten minute walk from Colchester north station, and see what we have to offer!

With genuine, friendly advice and a desire to help you find your perfect instrument in a relaxed environment, Peach stands apart from guitar shop attitudes you may have previously suffered!

A family owned and managed business since 1991, Peach Guitars has strived to retail the very best equipment from all over the world for guitarists. Exclusive UK dealer for several top brands, Peach Guitars is the forefront of 'boutique' guitar shops.

The Peach team work very hard to offer the very best customer satisfaction, from meticulously inspecting each piece of equipment, professionally setting up each guitar, tracking every package, and bending over backwards for after-sales customer service.

Meet the Team
John Priest
John Priest

John is one of the company directors and has been involved with Peach since 1998, so the things that he doesn't know about the products we sell, aren't worth knowing, sometimes he knows too much, quite sad really.

John handles a lot of our top end sales. On regular trips to the USA, when attending the NAMM show, or seeing his friends at Suhr, PRS, Gibson Custom and Taylor guitars to name but a few, he'll often hand pick beautiful figured woods for our own special run guitars.

Chris 'Jeff' Jinno
Chris 'Jeff' Jinno

We still haven't worked out what he is....

However, he's mainly found in the office, taking photo's for the website, working on the website or eating.

Big Al Priest
Big Al Priest

Customer Complaints Department

Will
Will

Will is the resident Peach IT geek, concentrating in maintaining order in our vast stock system and creating products and content for the website, along with occasional photography duties, and joining in on the Blogging and social media side of things too.

He can be mostly found buried under of a mountain of paperwork hidden out the back in Braintree store.