Shergold Guitars are going for that trendy Shorditch vibe in their marketing, but frankly these guitars shouldn't be only being considered by one crowd or type of player, this brand are going to makes waves. Insanely high build quality and specs normally found on twice the price instruments.
Shergold were a powerhouse brand back in London in the swinging 60's and onwards, and over the years many notable musicians from names such as Genisis, Cardiacs, New Order/Joy Division and The Sisters of Mercy were notable players for the brand. Sadly the original version of the brand died out shortly after one of the original owners did in '92.
The legend of luthier Patrick Eggle has bought Shergold back to life and modernised the designs a fair bit too into something new and unique.